Google has now taken a stance to stop widget links which violate Google Webmaster Guidelines. They have been dropping an axe on this since February 2015, but they have finally taken their stance on the matter. Google has already warned all the webmasters and it will be taking a step to stop websites from using widget links to build links.
Widget links are paramount for sharing content across every site on the internet, not only the internet. Be it a blog post or any other piece of information, today every site has a sidebar which displays all the sites to which you can share the content or video.
The reason why Google has started with this is because they want to put the focus on creating keyword-rich links. Due to widget links, often times there are hidden or low-quality links embedded and then consequently distributed across various platforms.
Example of widgets which contain links that violate Google Webmaster Guidelines:
Google has no problem with widget links that have been authentically placed by the website owner. This will further increase the engagement of the website. The problem starts when there are anchor sites and other widgets placed on the widget links which the website doesn’t have any control over. This is what stands against the guidelines of Google webmaster.
Google has given examples in this regard on their site and they have said that if the link is not natural, then the webmasters should remove them. If the webmasters did not place them editorially, then the links will be violating the rules.
This penalization will help in ensuring that there are no more widget links which are not controlled by the website. Sharing is the one thing that the entire internet thrives on. But, the links should be legitimate or else the webmasters will be at a loss. And this is what Google is trying to stop with this step is to put a stop on these widget link tactics.
It will improve the content flow on the websites and everything will be under the control of the website owners. This will also prevent any malcontent from being shared online which the webmasters have no control on.