Gone are the days when Link-building was easy and businesses could generate loads of back links without much effort. Time changed, so does the SEO. Since Google introduced various algorithms like Panda, Penguin, Hummingbird, and now Rank Brain, the link building is getting tougher. A lot of businesses have a taken a hit and have lost their ranking because they never cropped the right methods to grow their online empire. Now building quality links is the only way to get you noticed and remain in the race of search results.
“Go hard or Go Home”
The phase perfectly implies on the businesses that are looking to establish their online regime and to build their visage. But how they do it, especially the small businesses that are on a limited budget and find it nearly impossible to fight the big giants?
Since we are living in the digital era, the things are getting easier, instead of getting tougher. Yes, you read it. No need to wash off your eyes, or read it twice.
I am not done writing yet. All I meant is, the things are easier and bigger for you if you do it right; Content Marketing. The term has become much bigger over the recent years when the Google started penalizing the website doing the black-hat SEO, and businesses felt the heat for following the wrong parameters and not showing their creative sparks to bridge the gap between them and their potential clients.
So what exactly Content Marketing is?
It’s the way to promote the company’s products through blogs, videos, images, infographics, GIFs without force-feeding the audience through unwanted ads. In layman’s term, content marketing adds value to the product, influence the audience and generate their interests in the product. The best example is of John Deere, an agricultural product manufacturing company. In 1895, John Deere published the first issue of ‘The Furrow’ magazine to help the farmers in understanding the better ways to produce crops through effective ways, without less wastage and loss. The purpose of the magazine was to share the valuable information with the readers and have them sink in the content without letting them know. The technique worked and John Deere saw a huge growth in the sales, surpassing its rivals and establishing its authority in the market as the company delivering values and promises. And the result? It became a household name in the market.
Imagine yourself as a person running a very small business who wants to have its branding done. You come across a blog that doesn’t boast its supremacy or sell its services but focuses on delivering the value by deliberately creating the long term relation with you. When the time comes, you decide to go with the company for your branding needs, because you trust their value-driven approach and have tried their success formula in your business to generate better ROI than you had ever produced. This is Content Marketing, and when it gets perfectly amalgam with the native advertising, businesses are destined to experience huge growth in their domain.