The latest update of penguin 3.0 to Penguin 4.0 is now going real time. Penguin was first launched to find out those links which creates inorganic traffic. Such types of links try to fool the search engine for generating traffic and getting the top search ranking. Before launching of Penguin, these links had to be replaced for getting a good search rank. Such bad links required to be removed. This process used to consume too much time. The latest update of Penguin i.e. Penguin 4.0 addressed and corrected this problem. Let us explore Penguin 4.0 update.
Penguin 4.0 update
The launch of Penguin 4.0 is now officially announced by the Google. This update is integrated with the present algorithm for all the languages. Now, Penguin hunts spam signals to adjust the search ranking. Penalties are charged for the page which has spam links not to the whole site like before. With the previous version of Penguin, it was very time consuming to refresh the data, but now user can expect faster visibility of changes with Penguin 4.0 version. The benefit of real time feature of this latest update is this fast recovery. If a site has any spam link which is driving traffic on its site and then after removing such bad links, site can expect a very fast recovery from the penalties.
Google uses some clues and particular signals to find what user wants. The assets which may work as these clues include user’s location, the Page Rank, region of the user and content’s freshness etc. Penguin is one of those signals which were launched in the year 2012 for the very first time. Google tested and researched on this Penguin signals to improvise it. Now they have announced its better version named Penguin 44.0. Google webmaster officially enlists the features of this update on its central blog. It claimed that the features incorporated are the most requested features.
The real time Penguin 4.0
The first important feature enlisted by the Google webmaster is creating a real time Penguin. With the real time feature it offers quick recover from the changes made to correct or remove the reported bad links. Once bad links are encountered, site has to take proper action for it. They may correct those spam links which build inorganic traffic or the links may get permanently removed. After such corrections, user can view refreshed page quickly. So this real time feature makes it possible to maintain the freshness of the content and links.
Spam Links get devalued
Ranking will be based on the spam links not on the whole site. This feature helped in devaluing the spam links. Google webmaster termed this feature as “Penguin is more granular ’’. Now the impact of Penguin will be particularly for a section or for a specific page of the site.
To be summarized with this update, Google claimed for real time Penguin feature but it does not seem to reflect the changes too quickly like assured. It might take a period of week or more to give the refreshed view of the website. If the site has more frequency of Google visits on its pages, the fresh page will take even more time to reflect the changes. So, it can’t be said that the Penguin is completely live. The Penguin 4.0 is reported as last update in the history. No more updates are to be expected for this penguin. User can encounter promotions and also the demotions of ranking of sites based on organic and inorganic traffic it drives. It is seen that each Penguin update gave a drastic change in the web search rankings.
Past Penguin updates
Following are the list of Penguin updates over time and their impact on queries by Google.
Penguin 1.0 on April 24, 2012 impacting ~3.1% of queries
Penguin 1.1 on May 26, 2012 impacting less than 0.1%
Penguin 1.2 on October 5, 2012 impacting ~0.3% of queries
Penguin 2.0 on May 22, 2013 impacting 2.3% of queries
Penguin 2.1 on Oct. 4, 2013 impacting around 1% of queries
Penguin 3.0 on October 17, 2014 impacting around 1% of queries
Penguin 4.0 & real-time from September 23, 2016
You can reach us in case you need any assistance in recovering your website from Google Penguin 4.0. We wish you a Happy Penguin Recovery!