Not much long ago you had less competition, less companies, lesser ways for promotions and least reasons for marketing. Time changed, horses got replaced with cycles, carts with cars and physical market was shrunk and put into everyone’s pocket. The entire world came under the finger of mankind. Customers and markets have gone under fission and companies are mushrooming. You can be in their sight but not too prominently into their mind, until and unless there is enough about you mentioned in more than enough places. And that’s where you win or loose the constant battle to make an impact. Content marketing has lately become so crucial that it has created a complete parallel media battalion. Now known as ‘New age media’. An advertisement is serving the main purpose of creating curiosity, and the moment you win the much needed attention of your potential customer, he wants to know more. Internet has made his life so easy to know you in and out that the moment your name is typed, it brings him all the content you ever generated for him. Here whatever said good or bad comes to his platter.
The customer today wants to be informed about every aspect of the product he is thinking and he can never be satisfied if only ScoopWhoop says so or The Quint is monitoring it. You drive from the best of the websites to the not so great readership holder blogger to mention your brand. Because, today is the era where words are valued. A negative world spoils the image built on thousands of odes. A reason why most of media houses have started selling most of their content pages terming them as advertorial is because today “Content is the King” and a simple advertisement can’t make that mark