If you are a blogger and have done almost everything to increase the traffic and are still looking for ways to make it better, we have a set of solution. There are various search engine optimization techniques that would help you increase rankings and traffic to your blog. The development in on-page SEO techniques are tried and tested methods that has been adopted by various bloggers to improve traffic on their blogs. You can yourself implement few of these tips on your blog and can notice a difference in page rankings and organic traffic.
- Wise Use of Heading Tags
Use proper heading tags for your blog. Differentiate titles, sub-titles and points with appropriate H2, H3 and H4 tags. It would give a synchronised and appropriate pattern that is SEO friendly to your blog. There are few things to keep in mind while using these heading tags that you have to be careful about. Do not use H1 tag part from the general pattern of word press blog. Any routine word press post would select H1 for the title or heading of the post. So, do not repeat this tag again it would create a negative SEO effect. The same way you have to take care to not to use too many heading tags for your blog, it would result in negative SEO. Heading tags do play an important part of on-page SEO for a blog.
- Creative Blog Post Title
Most of the bloggers take the title of the blog casually. But, title of the blog is very powerful tool to be used for a blog. You have to take care that you use creative and appropriate title for your blog. Another important factor here is doing not use any random title just to get traffic. It would spoil your audience’s response. You cannot attract audience for long with wrong title and miss-match content. Title is important for reputation and creating curiosity for your blog, the same way use of appropriate keywords in title would help you get good SEO ranking. Using keywords in title would create a positive effect on on-page SEO of blog.
- Keeping Right Keyword Density
Keyword density and keyword positioning are important part of on-page SEO. But, mostly bloggers do not understand how to use these keywords in favor of their blog. You have to use LSI (Latent Symantec Indexing) keywords for you blog in the density up to 1.5 % maximum. You do not have to stuff your blog with a lot of keyword neither you have to keep it with scarce and low keywords. Keyword positioning is also important factor about keywords. Use one keyword in starting of first paragraph, a few in mid-portions and one in last paragraph. This would boost your on-page SEO a lot better than you would have expected. Also keep relevant keywords in your blog and avoid using irrelevant keywords for any content.
- Using Meta Tags
Whether you are in website development sector or you are developing your blog Meta tags are required for your blogs and website. You should work for relevant and unique Meta descriptions and Meta keywords for your blog. It is important that you concentrate on making Meta description tag that summarizes your blog content. Use appropriate Meta keywords in the description too. Preparing Meta tag descriptions that are user friendly and unique is important to improve CTR (Click through Rate) of your blog. You should keep length of your Meta description limited to 160 characters including spaces. Do not emphasize on Meta Keywords they are no more given weightage for blogs as Google made it official that they do not give any weightage to Meta keywords only. But other search engines may give it importance.
- Word Count per Post
You should write a long post rather than opting for short word count posts. There is no significant difference of less word count posts on the rankings or organic traffic for the blog. Instead long word posts with high word count that are engaging and well-researched would help you fetch more traffic. You should read posts from competitors ranking in first or second positions and try to understand their patterns and weaknesses. If you are able to eliminate weak points from those posts and strengthen your post you would definitely beat it with good competition. A post with minimum word count of 700 words is advisable for good on-page SEO. WordPress development bloggers that have high traffic on their blogs would be frequently noticed using long posts. This might be a hint.
- How to take benefits from Images
Okay, so we all know that using images for your blog would be helpful for your blog and thus most of us have got our hands on it. But, to most our expectations it is not giving any benefits. We will tell you a secret about it. The images that you are using for your blogs are actually casing harm. And by this statement we are not at all stating that you do not use images for your blog. Use them, use images relevant for your posts and those images that audience find attractive. But, do not use large images. Large images take more time to load any website design or blog post should use small and fast to load images. Those images that take too long are causing negative SEO effect for your blog.
- Natural Content Linking
Link your blog posts to relevant contents on your website but only to relevant contents. Do not create links to irrelevant contents it would spoil your SEO. Do not use interlinking for same targeted keywords for different posts. This would create confusion and your ranking would go down. Another aspect of importance along with interlinking is linking out to external websites. Use only trusted links for your blogs. Using do-follow links for trusted websites and no-follow links for not trusted or grey zone website in your linking list would be a better idea here.
These were few of the very popular on-page SEO tips and tricks that would help you get good traffic to your website or blog. You can use these techniques for E-commerce website Development or your Blog. Implementing a correct mix of techniques and avoiding all the mistakes of on-page SEO techniques would surely help you improve traffic and rankings of your blog.
Here are SEO trends for 2016 by Midasmedia.